Thursday, 5 May 2011

New logo created by Pentagram

Have a watch of this video. Michael Bierut from Pentagram talks about the thought process behind creating the new logo for New World Symphony academy. It is really interesting to hear how real companies work from initial sketches to final images. I really like how they make the logo conceptual and abstract but if you look hard enough you can still read the initials NWS.

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