Monday, 18 April 2011


Logorama from Marc Altshuler - Human Music on Vimeo.

This is a short animation that was directed by the French animation collective H5, Francois Alaux, Herve de Crecy and Ludovic Houplain. It was presented at the Cannes Film Festival 2009, it opened the 2010 Sundance Film Festival and won a 2010 academy award under the category of animated short.

How clever is this animation? I always knew Ronald McDonald was evil and who knew that so many recognisable logos could be combined together to create something like this? This must've taken forever just to think of what could be used for each element. I also think it says something about how modern culture revolves around branding and advertising. I wonder how many logos they actually used?

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